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Food Design

On Beauty • 51m

Directed by Martin Hablesreiter and Sonja Stummerer • Documentary • 2009 • 52 minutes

The sound of sausage: When a bite produces a distinct crunch, they taste particularly good. Fish sticks, on the other hand, don't make such great noises, but they can be arranged nicely in the pan. And is it merely a coincidence that bologna fits perfectly onto a slice of bread, and that when combined, they make up a popular snack?

Food designers work on things to eat, giving them a certain style and function. They not only make sure that food and drink fill our stomachs, but also that the eating process is practical and appeals to all the senses - so that we're hungry for more.

"FOOD DESIGN is a beautifully filmed look at the complex process of food product design, in which the appeal of foods to all the senses is considered and manipulated, using sophisticated science and psychological insights."—J. Peter Clark, Food Technology Magazine

Tags
advertising, agribusiness, agriculture and food, agriculture1, anthropology and archaeology, applied anthropology, business, color, commodities, consistency, consumer research, cooking, design, doc, documentary, dvd, eating, environment, expository, film, food, food design, foodstuffs, form, icarus films, manufacture, manufacturing, marketing, marketing and sales, ovid, ovid_ca, s_0003, s_0008, s_0009, s_0015, s_0090, s_0112, smell, title_defgh, title_f, video

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