Directed by Mathilde Damoisel • Documentary • 2017 • 52 minutes
Bananas are everywhere: Americans eat nearly 10 billion of them per year, consuming more pounds of bananas than apples and oranges combined.
WHEN BANANA RULED tells the story of the men who made bananas the most ubiquitous fruit in the world, through a multinational empire that dominated production and sales, overthrew governments, and created a business model still largely used by today’s tech giants. Using a rich trove of archival footage and documents, including letters to and from lobbyists, telegrams, vintage ads and movie clips, and gorgeous, hand-tinted stills, WHEN BANANA RULED is a story of intrigue that touches on economics, international politics, the history of multinational business and reveals how an array of forces conquered the world through a simple fruit.
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