Directed by Alex Gabbay • Documentary • 2013 • 29 minutes
In many remote areas of China young people have little choice but to stay on the land, and yet they may face a destitute future, with millions of farmworkers in China earning less than two dollars a day. Although there are some exceptions, farming is not generally seen as a 'sexy' career choice.
The reality is that in China and around the world, young people are fleeing the countryside and moving to the big cities. Who will grow the food that feeds future generations? How can young people be convinced that farming is a good option? Californian-born Rand and his wife Sherry are the founders of Resonance China, a social media agency in Shanghai. They use the internet to create and identify trends and tricks that can create a buzz for global brands. FUTURE FOOD sets Resonance a task: can they make farming popular with young people?